Consumer-Facing Fashion Retail
Mahmood Group’s retail division connects its manufacturing capabilities with end consumers through contemporary fashion platforms.
About the Division
The retail division is represented by Beyond East, a fashion brand established in 2020. The brand reflects Mahmood Group’s entry into direct-to-consumer retail, building on its apparel manufacturing expertise.
Core Operations
Fashion Retail
Beyond East focuses on modern interpretations of Eastern wear, combining traditional design elements with contemporary styling.
The brand aims to deliver apparel that aligns with evolving consumer preferences while maintaining consistency in quality and craftsmanship.
Operational Strength
The retail division benefits from integration with the Group’s apparel manufacturing operations, enabling better control over product development and supply.
Key strengths include:
- Direct link to in-house manufacturing
- Design-led product development
- Growing consumer brand presence
Overview
Raiment61 is MG Apparel’s contemporary clothing brand offering premium-quality and sustainably produced apparel for men and women. Named after Multan’s city code, the brand reflects its locally manufactured foundation at MG Apparel’s state-of-the-art facility in Multan.
Focused on everyday wear beyond short-term trends, Raiment61 develops versatile collections designed around comfort, functionality, and modern lifestyles.
Key Highlights
- Contemporary clothing brand by MG Apparel
- Premium-quality and sustainably produced apparel for men and women
- Manufactured locally at MG Apparel’s facility in Multan
- Product categories include bottoms, denim, tops, outerwear, co-ord sets, and everyday essentials
- Collections include chinos, cargos, jeans, shirts, jackets, blazers, shorts, and multipurpose everyday wear
- Designed around comfort, versatility, and modern everyday styling
- Focused on wardrobe essentials beyond seasonal trends
- Supported by a workforce consisting of 75% women within an inclusive working environment
Overview
Beyond East is a women’s fashion brand offering Eastern wear across unstitched, prêt, festive, and ready-to-wear categories. The brand develops seasonal collections featuring lawn, linen, khaddar, cotton, chiffon, and embroidered fabrics for everyday, casual, and occasion wear.
Key Highlights
- Women’s Eastern wear brand
- Product categories include unstitched, prêt, festive wear, and ready-to-wear collections
- Seasonal collections across lawn, linen, khaddar, cotton, chiffon, and embroidered fabrics
- Offers everyday wear, casual wear, and occasion-based collections
- Product range includes co-ord sets, embroidered suits, matching separates, and seasonal fashion articles
- Operates through digital retail channels and online delivery platforms